Global communication website “Honda Moto 2017” is opened to promote 2017 large-sized motorcycle models slated for release this fall.
Six selected models from Honda’s 2017 lineup are introduced in a short film drama format, depicting a unique lifestyle through the interaction of the characters and their bikes. By offering a lifestyle with motorcycles, we provide more specific ideas about our product to the customers and aim at improving Honda’s motorcycle brand.
The part of the “Honda Moto 2017” website will be available as the teaser material for the pre-release of 2017 models on September 20, 2016. The full pages will be launched with new model-related content on press day at Intermot (Cologne, Germany) starting on October 4, EICMA 2016 (Milan, Italy), and IMS Long Beach (California, USA).
Honda Motor Co., Ltd. was founded in 1948. The company is headquartered in Tokyo, Japan, with a registered capital of 86 billion yen, the world's total number of employees up to 180 thousand people.
After World War II, the use of auxiliary engines mounted on bicycles spread quickly in Japan, making it easier for people to move around and transport goods. This was the starting point of manufacturing for Honda.. ..